https://www.mattpercy.com/work daily 1.0 2023-04-06 https://www.mattpercy.com/about daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/b14616a7-abbf-47c1-ac03-1982dad31de7/_DSC0144.jpg About - UX Designer | Graphic artist | Photographer https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637287145571-LZ32EC7A7OCRF7BQBMYN/knife.png About https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637287481127-ZBTREE6XV5F0E09MOSY1/track-bicycle.png About https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637287521269-XNGZ2R51VS05Z5BJEAY7/sapling.png About https://www.mattpercy.com/graphicdesign daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/e052ac36-567d-499a-b932-79dd75d0c348/BloFoamCore.jpg Graphic Design Marketing collateral, Blo and Classic Kids 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https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/736c0c95-8174-4045-ab03-5ef967b5dddc/DSC_0103.jpg Photography The rockies https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/2f79753d-42ca-49cc-b43a-cdd194ade3b2/DSC_0043.jpg Photography Pathway beach scene https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/2d24e309-161d-471f-b9a6-9ee5e2338afa/DSC_0049.jpg Photography Man seated outdoors https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/e1432bee-645b-4d5e-8550-fe8e72d6beda/_DSC0053.jpg Photography Bridal shot through foliage https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/92da021c-f199-427a-9ba3-34e9bafec9a4/DSC_0639.jpg Photography Engagement portrait https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/73d20008-3367-468b-8dbf-cfe6aede5300/DSC_0015.jpg Photography Woman in watermelon outfit at festival https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/4d0dec79-9cd1-4987-b633-38afb41d1a7b/_DSC0001.jpg Photography Two skyscrapers with bright reflections https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/bb4c52d3-3b88-4617-a181-a54f9d52fc0e/_DSC0042.jpg Photography Peaceful neighborhood sidewalk https://www.mattpercy.com/local-liquor-shop daily 0.75 2023-04-06 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8ae782bf-1a9b-473c-8a22-6fbbc34ac7fe/clockSmall.png Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/68027610-54de-42f4-b1b0-bf2eedbcc82c/userSmall.png Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/ffbdfc92-7118-4565-8eb5-0a295bc4f719/desktopSmall.png Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/653ba8e6-ba64-44b7-894f-c33f2b32bd33/CurrentState.jpg Local Liquor Shop - The current state of their homepage The current state of their homepage https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/6058f276-9d6b-4521-91db-b5fe6f97591a/magnify.jpg Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8fdd7dd8-7193-4472-ae13-a5f714d97180/anita-jankovic-PoDTytfpcGE-unsplash+copy.jpg Local Liquor Shop - The problem The only information the website currently has is their address and other contact info but how might any visitor to that site know they are operating when the homepage is literally a 404 error message? This Local Liquor Shop needs a functional eCommerce website to increase sales, gain new customers, and engage with its community. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/e2074fe6-e8ee-41b7-a048-5c7483e2b820/rubiks.jpg Local Liquor Shop - The solution It starts with an online presence that is useful and desirable for all shoppers, where current and new customers can access a showcase of their highly-curated inventory. Upon that foundation, we can build an effective and efficient ecommerce platform that competitors have accustomed our users to. Users not only can view the showcase of AW&S products but also place orders for pickup and delivery. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/ab37788b-095e-4af8-81c5-ade48a99fb22/WineWall.jpg Local Liquor Shop - Warming up the cold shop owner To kick off my empathic journey I took a short trip to the storefront aiming to snap some photos and possibly speak with an employee but the man behind the counter was the owner. He denied me permission to take any photos I undauntedly probed him with questions and explained my interest and value He warmed up and began to reveal the reasoning behind the catatonic state of his website Within 10 minutes he invited me behind the counter to view competitive websites with him https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/e90a2baa-667a-443c-9348-2b4087503d45/brian-kyed-P7EFJs577Xg-unsplash.jpg Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/0f2750f7-ac7b-4615-891c-8fba3c741555/joey-nicotra-DNikBY1J--g-unsplash.jpg Local Liquor Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/37643e16-d2a0-4a30-9c7d-ebfaf22b92a1/flow2.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/543d03c7-2a75-4f48-be79-a7adf5413cda/flow1.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637636185424-8JKWQOTIKY4G9P3DCQCA/Screen%2BShot%2B2021-11-22%2Bat%2B8.44.43%2BPM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637636230038-B04YWJRG71HEQ0R6ZWUU/Screen+Shot+2021-11-22+at+8.44.57+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1637636262349-X92B720M4DFLR5T1COV3/Screen+Shot+2021-11-22+at+8.45.53+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/089636b8-de77-410b-8604-0f4aa9b65abf/Screen+Shot+2021-11-18+at+12.56.08+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/536bc503-ba77-48a7-9ac4-2ae8f45511e0/ProductPage.gif Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/773b8efd-743b-45ad-ba23-2b666ec48e64/Screen+Shot+2021-11-18+at+12.52.35+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/baa77978-1cdd-4a71-9784-b06b9c965912/Homepage.gif Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1ee3966d-ee2f-4375-a907-5498d338b7bf/Screen+Shot+2021-11-18+at+12.53.51+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/9d5d4164-7ec5-4d77-b1da-d08f08dbb7bb/Screen+Shot+2021-11-18+at+12.55.52+PM.jpg Local Liquor Shop https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/9dd1687f-577a-44ef-9b78-3671c137e710/Screen+Shot+2021-11-18+at+12.57.13+PM.jpg Local Liquor Shop https://www.mattpercy.com/hiking-project daily 0.75 2022-01-13 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/68027610-54de-42f4-b1b0-bf2eedbcc82c/userSmall.png Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8ae782bf-1a9b-473c-8a22-6fbbc34ac7fe/clockSmall.png Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/a7540fca-e5ff-45c3-81ca-ef706d8454c9/MobileSmall.png Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/92192591-cfee-42fc-bacb-eb3c5c93653f/compass.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8a93b9c6-a60e-41a1-af4c-3e01302f98fa/Lost.jpg Hiking Project - The problem Some initial content analysis revealed The Hiking Project has a few issues, mainly with its UI and key features. Above all, their user base is quite small for some of their most important features to be useable, reliable, and accurate. The Hiking Project needs more streamlined social features so users can make safer, more informed decisions. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/f81622ec-795c-428e-805d-d573bb646784/Cairn.jpg Hiking Project - The solution It begins with features that allow users to feel safe and informed. The app relies heavily on user-inputted data which we shall develop upon to create a much more social feel. Hikers rely on one another to upload comments, photos, conditions, and other statistics on the hiking paths they have traveled. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/e3138ce7-d280-45cc-80fd-40ea9e65c414/iliya-jokic-rfG2E3vdAUc-unsplash.jpg Hiking Project - I began by personally using the Hiking Project application in real-time to understand the current experiences offered and to familiarize ourselves with our users’ processes. I also did a bit of initial competitive analysis by simultaneously using competitors in the field. After building a substantial foundation, my partner and I conducted user interviews to further empathize. Our candidates were familiar with hiking in general and using the top competitor in the field All Trails. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/5c5762d6-4db9-4cd6-821c-48a5b2243a97/CompetAnaly.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/6d63bb0d-cc56-4892-84ad-76f30179c8ad/ali-kazal-mpPfqvh04Fc-unsplash.jpg Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/fa839828-9db2-4968-9651-efb8f2974f99/dominic-sansotta-Euc9x8CZEAs-unsplash.jpg Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/2076f897-7cab-4f21-8982-8945ca972ab0/JourneyMap.jpg Hiking Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/f1ca3495-de75-4596-8c02-0573fc2f0db8/Testing.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/2adaada0-00cc-4720-9215-e233f7f50680/SomeChangesScreens.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8b642784-edcb-4efc-95c4-359dc58f62cc/Affinity.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/05c85c91-1c3d-4495-a1ae-273c0ef28da1/sketchBkgd.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1640807483851-920H69HHROZ70BSVGKYJ/TrailsWF.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1640807571158-MJRQNROW4E2K3HJAFIEI/YouAreHereWF.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1640807642597-AWGUMX83664J2C0MZ1I2/addPhotoWF.jpg Hiking Project https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1640807709508-ZYF0XQ73K3FMB4LRYMU4/RateCommentWF.jpg Hiking Project https://www.mattpercy.com/contact-matt daily 0.75 2021-11-22 https://www.mattpercy.com/subby daily 0.75 2022-01-17 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/a7540fca-e5ff-45c3-81ca-ef706d8454c9/MobileSmall.png Subby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8ae782bf-1a9b-473c-8a22-6fbbc34ac7fe/clockSmall.png Subby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1641079770209-BIH9YZZOS7S04TV9IXMQ/userSmall.png Subby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/36786b28-735c-4df0-8b3d-9158155e4615/confusedGuy.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/3c503ed6-1c26-40c9-899f-c2f3071c2788/ContentAnalysis.jpg Subby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/79dbad06-6295-4451-9bff-c1599781fa7a/darts.jpg Subby - We understood the need to convey warmth and friendliness while also maintaining a superior air of trustworthiness. Our research goals were to find out what users need in the realm of managing their subscriptions, what they currently do, what they are used to, what makes them comfortable sharing their financial info on other platforms, and what roadblocks they encounter. This research will help to: Identify pain points associated with sharing recurring payments Uncover user mental models, emotions, behaviors Inform the redesign of Subby’s UI Inform specific key task flows https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/57647ea1-50b9-450a-a483-b8086be232e9/Onboarding.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/806c99ea-382b-4b02-bfc8-beadcbab8380/Homepage.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/45c27f75-48e3-4c19-91f5-9e47aa2bee94/Friends.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/28a60f9f-c67f-41c3-8d48-48d0de660986/AddSubby.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/36337ebd-940e-4ec9-a6f5-2a8645b38faf/AcceptInvite.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/f69a1c7e-bf60-4ab9-974c-c5acaa6928b6/Discovery.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/b3b6d3b7-0b18-4eba-b794-df2d15688c48/AccessAudit02.jpg Subby The main highlight color fails the WCAG contrast test https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/d80cd177-10cd-4eee-bdfa-83244f13dff3/Color+codes+%281%29.jpg Subby - Make it stand out Subby's branding color guidelines https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/0eb3c8da-2b78-4094-b3dd-1588f4751f2a/AccessAudit01.jpg Subby - Make it stand out The darkest color was able to pass AAA standards https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/2113168e-27cc-4096-98ca-841ed2d86f58/nathalia-rosa-P1SdQAhcJz8-unsplash.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1640908065929-TJND2OT5RQ9OZY3VVPR5/jeffrey-keenan-pUhxoSapPFA-unsplash.jpg Subby https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1641079127300-IMJPE6JV17MGM542XE89/eye-for-ebony-3dqSZidOkvs-unsplash.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638276981-EQ693DAI3SJ2GSQP0PPB/Aro%2BHa_0010-larger.jpg Subby https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Subby https://www.mattpercy.com/transit-stop daily 0.75 2022-03-03 https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/8ae782bf-1a9b-473c-8a22-6fbbc34ac7fe/clockSmall.png Transit Stop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1641079770209-BIH9YZZOS7S04TV9IXMQ/userSmall.png Transit Stop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/a7540fca-e5ff-45c3-81ca-ef706d8454c9/MobileSmall.png Transit Stop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/592b597c-22bf-4a3a-b81e-0ec224808224/AdobeStock_170926823.jpeg Transit Stop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/fb77b6ed-f1e6-4566-9595-dac4c9685e85/IMG_5726.png Transit Stop - Stop selected Train stop selected with pill collapsed. There is no way to go back to the station list on this line: the user must again select Search all over again https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/1cf76023-cfc0-4966-9586-0ff23383e24f/TSHome.png Transit Stop - Home screen The homepage loads the last stop you looked up and the map corresponds. The blue compass/crosshairs icon just centers the map back onto the stop location. https://images.squarespace-cdn.com/content/v1/61901736b810720e895beb82/c57ca1c7-8fcc-415c-8c92-a03b63a3d1fc/IMG_5725+1.png Transit Stop - Navigating To begin navigating, you must select from a list of tran lines or bus lines, and then select a specific stop. The user must be familiar with what each bus stop is labeled, i.e. the cross streets and which of those is is listed in the name first.